6 Reasons Authors Should Love Timeline

I’ll admit, Facebook’s changes are hard to keep up with, but I’m excited about Timeline and have 6 reasons why authors should be happy about some of the new changes.

We have a BIG announcement to make regarding GWP. It’s at the bottom – make sure you read (or skip) to the bottom to get all the details.

I spent the weekend tweaking 3 of the Facebook pages I’m responsible for, and there are some cool new features writers and authors should be embracing not cursing. Yes, it’s an investment of time, but an overhaul this big is only going to happen…once a year? lol Not my point – this change is worth the effort.

Plus – here’s the kicker. Reportedly, Timeline will be offloaded on your page whether you want it or not March 30 so you’re better to learn about the changes and take advantage of them.

A screenshot of a few of the new Timeline features

1. When creating a new Facebook page, you no longer have to bow down to the 25. Previously, I had to beg family and friends to please Like this new page for me so I could hit that magic 25 fans number to get a custom url. Don’t have to anymore. You can get a custom url with only one follower – you! Yay!! (Don’t know if this is due to Timeline or not – but still awesome)

2. The custom landing tabs game has changed. Previously, you could go to a site like Wildfire, Lujure, Tabsite or others, and drag and drop a free or paid upgrade custom landing page – you know, that page you first land on before you like a page that says “Like” with a giant arrow or offers a free download of a song or ebook for ‘Liking’ our page. Gone! Sort of.

Timeline makes the wall the default landing page. Boo. That’s disappointing because landing tabs were said to exponentially increase the number of likes on a page. Tabs are still there, but you can’t make anyone look at them anymore. We changed our custom welcome tab into a Meet Marcy and Lisa tab that’s more of a visual bio page. Experiment to see what works for you. Timeline now allows you to change the thumbnail for the landing page – so those of you with Mailchimp subscription forms no longer have to stare at the chimp (eep eep – I don’t want your monkey face on my Facebook page!).

The new design makes your photos and fan counter the top two tabs by default – you can’t change those. There is room for 2 more on that first line. Users now have an extra click to access any additional tabs so think through which ones you want front and center.

3. Facebook is apparently the largest photo sharing site on the web. Everyone posts photos of all sorts on Facebook. Timeline taps into all that photo sharing goodness by making everything more visual.

Utilize this visual nature. People love to share photos and funny pics. If you want to post a quote – make a quick jpeg of it with a non-copyrighted photo (there’s a variety of programs that will let you do this – you don’t need expensive Photoshop software – Paint, Powerpoint, etc.). Consider telling your author story in pictures. Post a photo often because a huge majority of fans never visit your page – they interact with your posts as they appear on their newsfeeds. Make use of the extra real-estate photos are given to get noticed.

4. The cover photo. There are rules for cover photos for pages – learn them. I don’t always understand Facebook’s rules, but if you want a turn on their playground you have to play their way.

Cover photos may NOT include:

  • Price or purchase info (no discount offers or buy this here or there stuff)
  • No contact info like websites, email addy, mailing info, etc. Put it in your About section
  • No ‘Like’, ‘Share’, ‘Get It Now’, or ‘Tell Your Friends’ call to action stuff – OR an arrow pointing to any of those features.
  • Cover photos can’t be false, misleading, or infringe on 3rd party rights (duh)

The best cover photos employ powerful images that pull people in. Use a portion of your book cover, a shot of you at a book signing or speaking, a promotional photo. But follow the rules.

5. Milestones. Timeline is a lurker’s dream – indulge your fans and give them some fun milestones to nose through using compelling or interesting photos. On your personal profile this is called a life event. This isn’t required, but seems to me like a valuable tool. Some companies have documented their entire history – like Manchester United. I found out Coca Cola first became known as Coke in 1941. It was fun browsing the classic Coke ads, and learning a bit about the company history.

I’m pretty annoyed that you have to publish your Timeline before it lets you add your Milestones – but there it is. Tell your fans about your publishing or writing journey in a visual way with photos.

Customized content from personal profile now appears on pages you visit

6. I didn’t post that on my page! Moment of panic – where did that post in the right-hand column come from? Well, Facebook put it there. Timeline will now pull statuses you or your friends have posted about whatever page you’re visiting and place it on pages so it appears like a built-in recommendation. At a glance, you can see how you or your friends have interacted or commented about this page. Cool – right? I think this is great.

7. This is a bonus afterthought. Timeline for pages allows fans to message you, like a friend would message you on your personal profile. The default setting for this is ON. It’s a simple box to uncheck in the admin panel (now found above the cover photo), but think through whether you want fans to be able to send you personal messages on Facebook or not. For companies, this could be a great way to deal with customer complaints or other issues they don’t want to plaster on the wall – but authors generally don’t have an HR department so I’m on the fence about the functionality of this feature for writers right now.

What do you think about Timeline? Do you think any of these features will be helpful on your author page? What other features are you excited about?

Lisa

**We’ve moved! Please join us at our new permanent homes. You can find Marcy at her website and Lisa at her website.

Marcy and Lisa

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13 comments on “6 Reasons Authors Should Love Timeline

  1. Thought this was a well written summary. Thought I’d keep you some kudos for being on top of it. Especially, the part where you included the rules for cover photos; Many outlets have not done that.

  2. Thank you so much for posting this, it came just in time for me! I haven’t had time to sit down and mess with the new page format yet, and this will make it so much simpler!

  3. Neat! I didn’t know you could do this for pages. I’m curious about what apps you’re using for the Meet Us and Blog Updates pages if the other ones don’t work anymore. I’m not too familiar with the whole app thing. I’ve just been using the custom welcome page mostly.

    • The apps still work, but their function becomes different. Our Welcome Tab was still there after I published to Timeline. Most of those outside app websites have worked hard to adjust their templates (Timeline allows apps to be wider than before) so that’s great. I took the old Welcome Tab saved on Tabsite, and just reworked it. You can say whatever you like with the apps – buy this, offer discounts, etc. Timeline let me give the tab any name I wanted, and change the thumbnail from the drab blue Tabsite t.
      What’s cool is that these apps now have distinct urls so I can link to that page/app specifically – here, on a website, or even within Facebook. Have a new book coming out – create a custom tab and post the url in a status update. Pin that status or photo to the top of your Timeline for better visibility. Link to a special ebook offer on Facebook from your blog or website. Lots of fun possibilities.
      Lisa

    • Sorry – to answer your question more specifically – I used the free Tabsite page app for the Meet Marcy and Lisa page. The Blog Updates is just the old RSS Feeds app long available on FB – I just gave it a new name and thumbnail.
      Lisa

  4. This is wonderful information you’ve shared and I thank you so much for doing so. I love working on this stuff, but is can be frustrating. Lisa, thanks to you and Marcy, it’ll be much easier now. 🙂

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