Kodak Shakes the Publishing World

Check out Marcy’s newest post: 3 Lessons on Reaching Your Goals from The Vow – My attempt to avoid Jar-Jar Binks in 3-D turned into watching The Vow, where a woman loses her memory and her husband tries to make her fall in love with him again. The movie was mediocre, but I ended up learning three great lessons about goals and dreams.

Check out Lisa’s newest post: Ever dreamed of going somewhere – your dream destination. You’ve spent so much time looking at photos, planning trips you can’t take, and dreaming you’re afraid if you actually do get to go you won’t want to come home?

Lisa is also being interviewed here today on writing. Pop over and check it out!

Kodak Is Now the Biggest News in Publishing

Last month, Kodak filed for bankruptcy and caused many to start thinking about whether the publishing industry is going to continue to head down the same path. If you haven’t read these posts on what the publishing world can do to avoid the same fate, take the time today. It’s well worth it.

Rachelle Gardner has a three part series asking “Do You Know What Business You’re In?” “Do You Know Your Customer?” and “Are We Ready for Change?

Kristen Lamb talks about Bracing for Impact – The Future of Big Publishing In the New Paradigm.

What do you think about the path publishing is on? What one change do you think would make the most difference?

Marcy

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2 comments on “Kodak Shakes the Publishing World

  1. I’ve read both of those posts, and I still don’t know what the path for publishing is. It’s hard to imagine the Big 6 will fold, but until they change their ways, I’m very leery of them. That’s a big part of the reason a small press appeals to me with my first book. If I go with a strong one, I get the benefit of experienced editors and learning the business without taking the chance an agent won’t be able to sell the book or even worse, they do and it publishes in a year or two and languishes in the slew of mismanaged and poorly marketed new authors.

  2. Stacy’s absolutely right in regard to the value of professional editors. Trad publishers also carry a gravitas and marketing clout that indies just don’t have. However, I still think the writing is on the wall if they do not adapt – both quickly and intelligently – to a new environment. There’s no question that the ground rules are changing for virtually every media that can be recorded, stored, sold, transmitted and so forth via the web and modern computing.

    What killed film was the combined advent of (a) cheap digital cameras, and (b) the ubiquity of the home PC. That happened in the first few years of the millenium. Film vanished in just 2-3 years over the mid-2000s, once the price of compact digital cameras came down.

    The advent of the tablet market, readers and portable handhelds of all descriptions seem to be doing much the same for the e-reading world, right now. I doubt that this will wholly supplant traditional print – too often we are misled into thinking that some current trend entirely represents the whole of the future. And there is still a satisfaction in enjoying the art of book making, in reading well-made, large-format picture books. Indeed, just now, they can’t easily be made into e-books because of screen resolution, bandwidth and storage limits (I actively discussed this with my publishers in New Zealand).

    I think, though, that there is a very large place for e-books. Right now I think they are taking over the trade paperback market – those tacky romances, best sellers and so forth. And publishers must get their marketing models, cost structures and general thinking reorganised to suit. That includes finding ways of coping with the ease with which material (even DRM-controlled) can be hacked, copied, pirated and so forth – all to the cost of the poor author.

    My fear is that publishers who don’t, whatever their scale, will ‘do a Kodak’ in the end. So for me – in answer to your question – that change is what will make all the difference.

    Thanks for a great post!

    Matthew Wright
    http://mjwrightnz.wordpress.com
    http://www.matthewwright.net

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